Nidhi Wadhwa

Nidhi Wadhwa possesses a storm of talent, complemented by inherent goodness and strength of character, that underlies her “rags to riches” story.

As a girl, Nidhi successfully sold handmade cards in her school years when branded cards ruled the market. After Nidhi completed a three-year course in applied art, she began her path to becoming a self-made entrepreneur and recognizable name as a commercial illustrator and designer.

Nidhi initially founded Blue Fish Pvt. Ltd. as a studio, where she created illustrations for children's books and related products. She works with top publishing houses such as Penguin, Macmillan Scholastic Education and Oxford University Press and satisfied clients such as Henry Glass and Ravensburger in an array of fields. In business for more than fifteen years, Blue Fish has diversified into producing work for textiles, home decor and furnishing, animation, and stationery.

“Blue Fish is the result of grit, talent, and hard work,” says Nidhi. “I dared to dream big and give a concrete image to my vision.”

In her spare time, she enjoys travel and especially trekking. A workaholic at heart, she eats, sleeps, and dreams of her characters. She derives maximum pleasure when laden with work.